Entertainment brands and youth-oriented companies are increasingly integrating virtual worlds into their product mix. Forward thinking brand advertisers and agencies are aligning themselves with high-quality virtual worlds franchises in order to further engage consumers.
Read more on : www.virtualworlds2008.com
Virtual Worlds Management, the leading virtual worlds media company, announced the keynotes for the second annual Virtual Worlds Conference taking place April 3 – 4, 2008, at the Javits Convention Center in New York City.
Keynote addresses will be given by: - Charles Scothon, General Manager & SVP, Girls Mattel Brands, Mattel, Inc. - Rosie O’Neill, Senior Brand Manager, Barbie Tech, Mattel, Inc. - Jeffrey B. Yapp, Executive Vice President, MTV Networks Music & Logo Enterprise Group - Sibley Verbeck, CEO, The Electric Sheep Company - Kyra E. Reppen, Senior Vice President & General Manager, Neopets - Steve Mortinger, VP & Associate General Counsel, Systems and Technology Group, IBM.
"Virtual worlds are rapidly reshaping the toy, media, and entertainment industries," said Christopher Sherman, Executive Director of the Virtual Worlds Management. "This year’s Virtual Worlds Conference keynoters are individuals who are leading the charge, leveraging existing content, brands and intellectual property to create new, high-margin virtual worlds that excite, entertain and engage audiences."
The two day conference agenda covers the business, operations and legal issues for companies seeking to monetize their intellectual property with virtual worlds. Thirty three companies will also be exhibiting new products and services.
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