"Language exerts hidden power, like the moon on the tides," Americanwriter Rita Mae Brown once wrote. Those who recognise the power oflanguage realise that much can be achieved by wielding this powerwisely.Second Life is a world that depends very much on language, more sothan the so-called "real world": content creators communicate withcustomers through words on vendor ads, notecards, and IMs. Languagetherefore becomes crucial to communication. The content creator who isable to employ language to do his bidding will forge a strongerconnection with his customers and see greater rewards.The nature of SL has meant that people all over the globe and from allwalks of life are populating this virtual world. The diversity is suchthat less than 50% of residents claim English as their first language.Babel Translations was founded with the vision of helping contentcreators to fully take advantage of the power of language in orderthat their business might reach as many potential customers aspossible and have the greatest chance for growth and success.Founded in June 2007 by Peter Stindberg, over the past two years Babelhas established itself as the premiere translation and copywritingagency in SL, bridging the language gap between content creators andtheir customers. While its core business focuses on languagetranslation services, Babel has also branched out into associatedservices and business solutions, offering assistance to contentcreators wishing to establish a business in SL.Thus, the company not only provides language translation services forall kinds of documents including specialised texts like licenseagreements, covenants, and terms of service; it also offersconsultation and copywriting services. Stindberg and his team workwith content creators to not only translate, but also create anddevelop texts that will fit into a business's marketing strategy, thusspurring the business's success and growth. Product descriptions andadvertising texts can be written or edited to match a specific usergroup and audience. This ensures that a content creator exploits thepower of language to its fullest potential, for the greatest reward.With a team of well over 50 translators, Babel is able to providetranslations in languages such as English, German, French, Italian,Spanish, Portuguese, Japanese, Korean, Chinese, and many others. Toensure that the service is affordable, pricing is oriented at in-world(not "real life") rates. Furthermore, all the translators arethemselves residents of SL and therefore understand the culture aswell as the context of the communication taking place; this placesthem in a unique position to be able to effectively bridge thelanguage gap between content creator and any potential customers.In March 2009, Linden Labs officially recognised Babel Translations asone of the official Second Life Solution Providers. This award furtherdemonstrates that Babel has come of age as a company that is reliable,efficient and fills a crucial role in the virtual world we live in.The importance of Babel's work has been recognised by content creatorsbehind brands such as Adam'n'Eve, Mechanized Life, Calla Hair andBotanical, all of whom have benefited from Babel's services.However, Babel's focus is not solely on businesses and contentcreators. No document is too unimportant to translate, no piece ofwriting too trivial. Babel not only wishes to help content creatorsforge stronger communication with their customers, but desires to drawvarious SL communities and residents closer together. The company istherefore proud to announce its participation in the sixth SL birthdaycelebrations, SL6B. It is a significant landmark for Babel to be ableto celebrate its second anniversary in the same month that Second Lifeturns six years old.Babel's presence at SL6B will celebrate the richness that the variouslanguages in SL can bring to a resident's Second Life experience. As"Your partner in the written word", Babel aims to raise the awarenessof the language gaps that create chasms between various communities inSL and to educate visitors on the necessity of bridging these gaps.Contact Information:Peter Stindbergpeter.stindberg@googlemail.comSLURL of SL6B exhibit:http://slurl.com/secondlife/SL6B%20Quantum/218/69/25 (June 23 throughJune 29)
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