It has been great news for Second Life when, on November 4, Linden Lab announced that they would bring a SL Enterprise product. This product that will replicate the virtual world behind a firewall will be comparable, for corporations, to having an internal Internet system without granting access to the outside world.
This is great news and an inevitable step that LL had to take to build its credibility in the business world. A 3D environment such as SL brings incredible potential for companies to organize meetings and other collaboration activities between people who work in different countries or even continents, at a fraction of the cost.
Let's make a quick comparison: you pay the $55,000 entry price to set up 8 regions with the possibility of having 800 users, 700 of them online at the same time. Add some costs to maintain the system available and you have a pretty decent "live meeting" solution. To this you can add the possibility of storing documentation and scripted learning tools that allow employees to learn and perfect their skills, without having to organize classes.
The price may be hefty for small and medium-sized businesses. The product that LL offers in beta clearly is targeting larger corporations.
The comparison with live videoconferencing systems is still funny to make. A telepresence solution from Cisco to hold meetings for 18 people will cost… $340,000. For companies, such telepresence solutions have already been cost cutters.
Although different in nature, you can compare both products and see that what you would sacrifice in real-life visual experience by using SL Enterprise, you would save. That's without even considering the potential for interaction other than plain conferencing.
This also makes me think that SL may do with virtual worlds what the Internet did with online activity. If businesses adopt SL Enterprise quickly, it will be hard for a competitor to displace SL as a "virtual world with a firewall" solution.
This Enterprise product is promising because using it with the security of a firewall will make 3D more tempting to organizations. Let's hope LL customizes it for other needs, too.
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