Linden Labs Purchases “Avatars Unite” Social Network Site “For MMOs”

On January 29, M Linden announced on the Second Life blog that Linden Lab had acquired “Avatars United.” They were now the owners of the “web-based community site designed especially for avatars” through buying the company that runs it, “Enemy Unknown” of Sweden, “We’re proud to announce that they are now part of Linden Lab.”

M Linden explains that “Our goal is to extend and support the great work done by so many on their SL-related blogs and Web sites, because they are a powerful network in themselves. We want to give you more tools, feeds, and connection points to build even more richness and depth into the experience of SL.” Buying up Avatars United, M Linden says, “will soon start to give Residents new and better ways to connect with each other and with the rest of the world.”

Of those with no connection to Second Life already on Avatars United, M Linden says they will continue to be supported, “we're committed to keeping this ideal of a place where avatars from multiple worlds and games can come together.” They also promise to respect the privacy of those “who keep a strict separation between SL and the rest of the Web.”

Taking a look at the website, one can put up pictures, install applications, or give gifts to others using Avatars United own virtual currency, as well as posting updates. There do seem to be a few minor bugs, such as the "Feed Reader" application not being able to work quite right.

It is noteable that M Linden’s blog post states that among Linden Lab’s future plans is “Optional registration and sign-in using credentials from other properties (Facebook, Yahoo!, etc.)” For those who have been asking for integrating Second Life with popular social networks, a welcome move. Looking at the comments to the blog post, one called it, “the first thing since Havok4 that I’ve seen done right.”

One question is how Avatars United will compete with other social networks that already have large numbers of Second Life residents, such as Flickr, MySpace, and SLprofiles. Time will tell how Linden Labs’ move into social networking turns out.

For the complete blog post and comments, Click Here.