Winter flurry of activity on the SL blog

Gateways into Second Life by Glenn Linden

About a year ago, we began to experiment with alternatives to the usual Second Life registration pathway, which we call the Community Gateway program. The program is designed to provide a customized initial entry experience for new Residents based on their choice of preferred language or particular interests.

An important objective of the Community Gateway program is to give Residents a choice of registration options and initial locations, with the goal of enabling program members to attract new Residents and grow their communities. Members are committed to supporting and engaging new Residents, and their efforts are evaluated based on their success in attracting new registrations and the length of time those registrants engage in Second Life..... (more.....)

Stories from Second Life: Glenn Linden talks with Joni West of This Second Marketing

Hi, Katt Linden here to introduce the next installment of Linden Lab’s new podcast series, “Stories from Second Life.” These are stories about individuals working in Second Life and their projects.

Today’s podcast is a conversation between Glenn Linden, Director of Business Programs and long-time Resident Joni West.

Joni West is the Founder of This Second Marketing, a marketing agency that specializes in leveraging the Second Life platform to empower brands to engage audiences in a compelling and engaging way. Some of Joni’s past and current clients include: Colgate, Nestle, 1-800-Flowers, Overstock.com and Sun Microsystems...... (more....)

Ecosystems of Support - Karuna and World AIDS Day in Second LifeGreetings. Pathfinder Linden here to discuss the growth and development of educational, scientific, and healthcare applications of Second Life, which I work to cultivate.

On December 1st, I had the honor of speaking at and attending World AIDS Day in Second Life.... (more....)

Win a Space in the Second Life Holiday Marketplace!

This winter season, Linden Lab is pleased to announce a limited time Holiday Marketplace. Not only is it a holiday snowscape, it’s also a land extravaganza. For a one time charge and no recurring land fees, you can have this land for 60 days!!

To complement the Second Life Winterfaire, we’ve created a small number of parcels available only via the Second Life Land Auctions starting on Monday. Auctions for parcels on Dasher, Prancer, Donner and Blitzen will start at only L$1. In order to participate in auctions, Residents must have a premium account at least 14 days old. Keep in mind, the parcels are not connected or attached to the Second Life Winterfaire event, although it is created with the same holiday spirit in mind....... (more....)