Xstreet SL Marketplace Sale????

Dear Dana Vanmoer,
Congratulations! An item you have listed on the Xstreet SL Marketplace has been sold! See below for details.
Regards,
Xstreet SL
Now When i read this in my inbox this morning I was rather confused, Xstreet? What the hell is Xstreet? I have never head of it yet they are selling my items from SLeXchange????
So in some trepidation I followed the link and found myself at a site that looks and feels like SLeXchange but is now called Xstreet SL!
It seems SLeXchange has rebranded, (might have been an idea to publicize the notion before actually doing it.) After some research I found a couple of forum posts about the upcoming changes, posted on Sept 10th:
"That's right, we're changing our name! As you can see in the logo above, our look and feel won't change so you won't have to learn anything new or adjust to a different look. The Xstreet brand will cover services similar to SL Exchange for any virtual worlds we decide to work with. The name "Xstreet SL" is specific to Second Life and we'll use different suffixes for other grids and worlds. Different types of services which we have yet to launch will have different names altogether."
The Lindens , it seems are stepping in to help with this grid wide change as there must be thousands of SLX branded items inworld at any given time Linden lab will replace all these textures with the new Xstreet SL ones:
"Because there are so many SL Exchange-branded items in Second Life over which we have no control, Linden Lab has agreed to help us with mass texture replacements. Sometime in the next couple of weeks all existing magic boxes, signs, and terminals in-world should automatically display our new brand."
The question begging an answer then is why? And this is also answered in the first post:
"When SL Exchange was formed it was never intended that we would operate solely within Second Life. "SL Exchange" is a service name owned by Virtuatrade, LLC and the intention has always been to create new service names as we expand into other areas.When Linden Lab announced the changes to their trademark licenses earlier this year, I have to admit - first I ignored it, then I got angry. Over time however I realized that the change presented an opportunity to renew and clean up our brand image and prepare for future business opportunities that we hadn't thought of when starting out."
So if like me you start getting unknown mail or suddenly no longer get mail from SLeXchange (check your spam folder and allow mail from Xstreet) at least you will know why!
If you are worried I would suggest reading the FORUM post to clarify if you need to do anything.

Dana Vanmoer